有效演讲的科学

在冰球突破mg平台和. 演示文稿,冰球突破mg平台是:
+12.5%
更有条理
+16.4%
更吸引人
+21.9%
更有说服力
+25.3%
更有效的
用户对冰球突破mg平台和PowerPoint的评分从1到5

想知道为什么吗?

冰球突破mg平台的大脑对特定类型的内容是天生的.

Visual

90%的信息 冰球突破mg平台通过冰球突破mg平台的 eyes.1

Stories

Stories 有共鸣,这就是为什么他们几乎化妆 冰球突破mg平台日常对话的三分之二.2

的相互作用

Two-way 对话 help “sync” 冰球突破mg平台的大脑在一个叫做神经耦合的过程中.3

这如何帮助你创造更多 迷人,有说服力,令人难忘 演讲?

更吸引人

In this on-demand age of smartphones and ubiquitous wi-fi, presenters have to fight harder than ever to grab and keep their audience’s attention.

视觉效果更吸引人 work faster—than words.

只需要大约 1/4 second for the human brain to process and attach meaning to a symbol.4

相比之下,冰球突破mg平台平均花费 6 seconds to read 20-25 words.

这对你的演讲有什么影响?

冰球突破mg平台不能同时读和听.

“When people think they’re multitasking, they’re actually just switching 很快地从一个任务转移到另一个任务.”5

Earl Miller、麻省理工学院神经学家

冰球突破mg平台听到统计数据. 冰球突破mg平台有意义的故事.

研究显示隐喻和描述性词汇 激活冰球突破mg平台的感觉皮质*更全面地调动冰球突破mg平台的大脑.6,7

*This is easier to achieve when not focused on reading slides.

Fast fact

70% of marketers say interactive content is very effective at engaging their audiences.8 Try some simple interactions during your next presentation and see for yourself.

创造更吸引人的演讲. Our free e-book 告诉你如何.

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更有说服力

研究证实了故事的说服力. People are more likely to relate and react to your message when you engage them on a human level.

Creating an 情感联系 会有很大的影响吗.

例如,哪个更 compelling?

Little Rokia’s parents were killed in the war and now she lives in desperate poverty and hunger. 你能不能给一点,今晚帮洛琪亚吃饭?

讲故事的偏见

A Wharton Business School study found that people donate twice as much when presented with relatable stories than with statistics alone.9

In Africa, drought has resulted in widespread hunger for more than 3 million children. Won’t you please give a little to help relieve the food shortages?

TIP: Combining stories with your stats makes your presentation both relatable and credible.

What are some other ways to make your 演讲 more persuasive?

眼见为实.

使用视觉辅助的演讲 43%更有说服力 比那些没有.10

“Include me!”

The 前2习惯 of successful sales people, according to their customers:11

1. 他们用新的想法或观点教育我.

2. 他们让我觉得冰球突破mg平台是 合作.

Tip time

By making your audience feel like you’re working together toward a common goal, 你建立了信任和融洽的关系.

制作更有说服力的演讲. Our free e-book 告诉你如何.

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更令人难忘的

Neuroscientists and psychologists have known for years that the way a message is delivered can help make it easier to recall.

冰球突破mg平台倾向于回忆 空间关系.

例如,想想 你的厨房里有什么.

Chances are you mentally “looked” around your own kitchen at home and recalled 物体之间是相互关联的,而不是在头脑中创建一个项目项目列表.

使用空间关系

Memory champion 纳尔逊Dellis remembers complex lists by picturing the various items in different locations within his home. 创意!

“大脑更擅长处理图像. A lot of the information we encounter every day is abstract. If you associate it with a picture, it’s easier for the brain to latch onto."12

纳尔逊Dellis、记忆冠军

还有什么技巧可以让你的记忆更深刻呢?

图片优势效应

以图形方式呈现的想法是 更容易理解 记住那些以文字形式呈现的.13

难忘的交互

两倍的消费者 互动内容比静态内容更容易让人记住.14

想了解更多? 获得冰球突破mg平台的免费电子书 关于伟大演讲的科学.

把科学付诸行动

创造更多的参与, persuasive, 以及与冰球突破mg平台的难忘演讲, 该软件是围绕神经科学开发的.

为个人

For individual users like professionals and students who want to stand out

去冰球突破mg平台礼物

对业务团队

Creation, presentation, and analytics tools for sales and marketing teams

去冰球突破mg平台 Business吧

References

  1. Hyerle, D. (2009). Thinking Maps: Visual Tools for Activating Habits of Mind. In Costa, A. L. & Kallick, B.(Eds) Learning and Leading with Habits of Mind: 16 Essential Characteristics for Success (pp. 153). 检索: http://www.thinkingschoolsinternational.com/site/wp-content/uploads/2016/05/Habits-of-Mind-and-Thinking-Maps-chapter-copy-2.pdf
  2. Hsu, J. (2008). 讲故事的秘密:为什么冰球突破mg平台喜欢好故事. 科学美国人. 检索: http://www.scientificamerican.com/article/the-secrets-of-storytelling/
  3. Stephens, G. J.希尔伯特L. J. & Hasson, U. (2010). Speaker-listener neural coupling underlies successful communication. PNAS. 107, 32. 14425-14430. 检索: http://www.pnas.org/content/107/32/14425
  4. Thorpe, S., Fize, D. & Marlot, C. (1996). Speed of processing in the human visual system, Nature, Vol 381.
  5. Levitin, D. J. (2015). 为什么现代社会对你的大脑有害. 检索: http://www.theguardian.com/science/2015/jan/18/modern-world-bad-for-brain-daniel-j-levitin-organized-mind-information-overload
  6. Lacey, S., Stilla, R., & Sathian, K. (2012). Metaphorically Feeling: Comprehending Textural Metaphors Activates Sensory Cortex. 大脑和语言. 120, 3. 416–421. http://doi.org/10.1016/j.bandl.2011.12.016
  7. González, J.Barros-Loscertales,.Pulvermuller F.Meseguer V.Sanjuan,.把这个展示给贝洛克,V. & Avila, C. (2006). 阅读肉桂会激活大脑的嗅觉区域. NeuroImage. 32, 2. 906-912. http://doi.org/10.1016/j.neuroimage.2006.03.037
  8. 贯穿买家旅程的互动内容. 离子的互动. 检索: http://apps.ioninteractive.com/site/interactive/content-across-buyers-journey
  9. Small, D. A., & Loewenstein G. (2006). Sympathy and callousness: The impact of deliberative thought on donations to identifiable and statistical victims. Elsevier. 102, 2. 143-153.
  10. Vogel, D. R.迪克森克. W. & Lehman, J. A. (1986). Persuasion and the Role of Visual Presentation Support: The UM/3M Study.
  11. Schultz, M. & Doerr, J. 销售赢家做得多么不同啊. RAIN Group. 检索: http://www.rainsalestraining.com/?LinkServID=059C80D7-DDD7-3C91-A466DE06DB398F0B
  12. Rubin, J. (2013). The Jeff Rubin Jeff Rubin Show: USA Memory Champion 纳尔逊Dellis. 检索: http://splitsider.com/2013/07/the-jeff-rubin-jeff-rubin-show-usa-memory-champion-nelson-dellis
  13. Kliegl, R., Smith, J.、Heckhausen J. & Baltes, P.B. (1987). Mnemonic Training for the Acquisition of Skilled Digit Memory. 认知和指令. 4, 4. 203-223.
  14. IAB平板广告格式研究(2012). 英国互联网广告局. 检索: http://www.iabuk.net/research/library/tablet-ad-format-study